About The Brand Famous for its irreverent attitude, Mother was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s-carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word "MOTHER" can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the same.Features No big deal. Petites is here. MOTHER has adjusted the proportions of their denim styles to compliment petite body types 5'4" and under. All Lil' MOTHER jeans have a higher knee placement, and shorter inseams and rises, so they hit all the right places.